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Module 4:
how to lead a focus group

Upon completion of this module, you will be able to:

- Plan an effective focus group.

- Understand and apply focus group facilitation techniques and implementation processes.

- Identify and address ethical considerations of focus groups.

Be sure to check out the resources provided below the videos.

4.1 Planning a focus group

4.2 Facilitating a focus group

4.3 Ethical considerations for focus groups


Ethics and engagement. In Doing Focus Groups. Second ed. 2018. Barbour. SAGE Publications Ltd.


A Practical Guide to Focus-Group Research. 2007. Breen.


Guidelines for Conducting a Focus Group. 2023. The Community Tool Box.


Designing and Conducting Focus Group Interviews. 2002. Krueger.

Focus group methodology: some ethical challenges. 2019. Sim and Waterfield.

Guidelines for Conducting a Focus Group. 2005. Eliot et. al.


Toolkit for Conducting Focus Groups. ND. OMNI.

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